Website Marketing

There are three main parts to a search engine:

Spiders
Search engines send out electronic “spiders” to crawl around websites and follow networks of links within the site and to and from other sites. The sort of information they look for are keywords and keyphrases and well constructed content - words or phrases in your site that indicate the subject of the site.

The Index
Once the spider has searched and crawled through the pages of your website, they add it to a massive index of websites. Only after a page has been crawled and indexed it is available to those who use the search engine.

Results Pages
When one of your potential customers search using a particular keyword or keyphrase, the search engine trawls through the millions of pages that have been indexed, then displays the relevant pages as results listed in order of relevance.

Due to the MASSIVE number of websites out there, competition for common keywords and keyphrases is extremely rife.

If your website has not been optimised and promoted with search engines in mind (most haven't), there is little chance of you appearing first in a search, or even on the first page of results, because in the search engine's eyes, your site just isn't as relevant as the others.

And if your website has been built in Flash with lots of animations and images, you may have a really big problem in terms of search engines indexing your site. Spiders will recognise your index or home page, but that's where they will stop. They won't find your site content which is generally constructed and embedded in the one Flash file. To a spider, there is only one page that exists in relation to these types of sites - which will not do you much good when it comes to high page rankings on search engines.

SPI New Media can help with our Search Engine Optimisation and Search Engine Promotion expertise. Here's a rundown of what we can do.

In the eyes of the search engines, it's just not enough to have a pretty website.

If you have already entrusted your website design and development to us, you can rest assured that we create every single new website to be search engine friendly. Some of the techniques we use are:

• Well written content that is designed to be read by visitors, and loved by spiders
• Clean, uncluttered code (so the spiders don't get tangled up)
• Glaringly obvious, simple navigation systems
• Quick loading graphics
• Prudent use of bells and whistles (we don't want to scare the spiders off)
• Site maps (so the spiders don't get lost)

If your website was designed by someone else, chances are some or all of these elements are missing (even if it does look pretty to you).

If you are unsure about the state of your website, contact us to arrange a full, obligation-free analysis. We thoroughly examine your website code and structure and provide you with a written report that addresses all the important above-mentioned issues.

We also offer our recommendations. This may require us to re-code or even re-design your site so that we can start an appropriate individualised Search Engine Promotion Campaign and you won’t be wasting your money.

SEP goes hand in hand with SEO. You can't have one without the other!

To rank well, search engines need to see that a website has value - which simply put is based on how many websites link to the site in question.

Because each website is different, our SEP service is personalised for every site. Each campaign often requires a different approach. It’s an organic process that can't be rushed and does take time to get lasting results.

To find out more about the Search Engine Promotion process and some of the techniques we use, give us a call or email us. We would be happy to discuss how we can improve your search engine rankings.